For every e-commerce industry facing cart abandonment issues is a very common matter. In this blog, we have tried to covered the key reasons for shopping cart abandonment. Consequently, we have shared some valuable suggestions for reducing the shopping cart abandonment.
According to a research study, it is being found that 77.3% carts are being abandoned in 2017. It is a matter of high concern to deliver exceptional shopping experience as there a number of competitors in today’s highly competitive e-commerce business.
1. Taxes and Shipping Charges
Before buying the product from online portal, the consumer do navigates a number of websites. After viewing reviews, ratings, delivery time-period, shipping charges and price the customer do take a step forward to buy the product. After putting the item into cart and finalizing it for buying, often customer encounters the issues of various taxes and shipping amount added on final price. It leads to increase in price of product which dissatisfy the customer at last moment of time.
Three out of four shopping carts are abandon from buyers due to the hidden costing which are displayed at the final time of payment.
2. One Page Checkout
After viewing the product and completing all the formalities of creating an account, putting the item into cart and entering payment details, the customer feels extorted. The buyer wants to buy the product in an easy, hassle-free and in minimum number of steps.
With the complications of not having the preferred bank, cash on delivery features etc. the customer becomes unhappy. It results in cart abandonment and also lead to loss of buyer.
3. Optimized web store performance
Mostly, the magento e-commerce websites are too heavy because of images, content and number of items. These websites takes a lot of time to get opened. These things wastes the user’s time and the buyer too doesn’t like to browse the website after waiting for a long period of time.
By reducing page size, compressing data and limiting social plugins the website can be made lighter and quick-witted to use.
4. Doesn’t provide wide selection of payment options
At the time of checking out, if any customer is not able to find it’s preferred way of doing payment, then there are very high chances of cart abandonment. Therefore, it is necessary to provide multiple number of payment options. For example, through Debit/Credit cards of VISA, Maestro and RuPay and various others.
Apart from the online payment facilities, the cash on delivery/EMI payment feature must also be option for the buyers. It provides the user with a wide number of check-out choices to do.
5. Security Concerns
Security of website is one of the primary aspect that the user is looking at before investing money. Leakage of data and confidential information like that of debit/credit numbers, pin number and CVV particulars is becoming quite fast.
Therefore, the protection of user’s data from criminal offence and cybercrimes must be some of the preeminent things that must be precisely taken care of.
6. UX Related Issues
From comparing the products tag prices, features and shipping time-period the Ecommerce web and app should provide seamless experience to shopper. If the journey of buyer goes smoothly from viewing the items, picking up and carrying out payment, then only the visitor is going to turn into a purchaser.
Here, we are sharing some Ecommerce business solutions for successfully dealing with shopping cart abandonment problems:
1. Delivery date and comment
By adding delivery date functionality feature in the Magento e-commerce development the buyers do feel trust and have faith on the online store. Apart from it, there are other functionality features of delivery time interval, holidays and delivery exceptions that can be added for making it easy for users to track the things.
2. Speed checkout process
The customers believes in purchasing through a portal that is safe and efficient in using. By reducing the number of steps at the time of checkout, the chances of earning profit and increasing conversation rates becomes high.
3. Instant customer support services
The customer have multiple number of questions running in their mind when they place an order. Like as that of change in address, phone number, delay in shipment and various others. The user loves to get a quick response. If the buyer gets online support from customer support executives, then definitely it will result in less number of cart abandonment issues.