DESCRIPTION: In the age of Online marketing, various successful Digital Marketing Companies are adopting different types of Digital Marketing Strategies. And we bring to you the 5 major Digital Marketing Strategies that you simply cannot ignore in 2019!
The concepts of search engine optimization, social media marketing, link building, content marketing and other digital marketing services are advancing this year! Newer online marketing trends are evolving rapidly. The consumer’s demands are changing, hence making it very much crucial for digital marketing companies to start adopting new digital marketing strategies.
All businesses must read this post because whatever marketing trends the digital marketing agencies were using last year, won’t work this year. With the upcoming New Year, here we are, sharing the new digital marketing strategies that can’t be ignored in 2019.
1. AI Chatbots
Artificial Intelligence and its applications are expanding rapidly. Proving to be a worthwhile discovery, the Chatbots have completely changed the working of digital marketing services.
Through the use of Chatbots, continuous questions can be asked to consumers, giving the companies a better perspective of the market. Users can also benefit from the interactive assistance and delivery of the required information and guidance on time.
For providing 24/7 customer support and for leading the user in the right direction, a Chatbot is a perfect option. These small pop-up windows are rapidly transforming the digital and internet marketing scene.
2. User-Generated Content
Authenticity is one of the attributes that consumers are looking for in a brand and in its social media profile. Through user-generated content, the brand can showcase their authenticity.
User-generated content in the form of blogs, social media posts, videos and reviews can assist in achieving genuine brand publicity.
By continuously sharing genuine videos and photos of the brand’s product/services being used, the authenticity of the brand gets established in the market place.
3. Video Marketing
For deeply engaging the audience, videos are becoming a more dominating marketing tool than static photos and other regular advertisements.
Videos are easy to share and are more eye-catching. Live-stream videos, tutorial videos of products and professional video advertising are some of the most effective digital marketing strategies.
With the cost-effectiveness of film equipment and quality smart-phone cameras, the companies are recommending personalized videos in order to promote authentic and ‘real’ publicity.
4. Social Media Stories
By making use of live videos savvy marketers can promote, engage and generate brand awareness efficiently. Through the distinct social media platforms of Instagram, Facebook and YouTube the Social media stories come alive!
With the effective use of these videos the desired audience can be targeted effectively, and almost immediately.
Through social media stories, reviews of products, creative stories behind the creation of the product or about the employees can be broadcasted and this leads to the creation of a special bond between the product and its consumers.
5. Influencer Marketing
All the brands are trying to shift their focus on social media influencers that produce content which aligns towards their brand.
For example, if travel, food and fitness brand gets associated with the right influencer – a well-known public figure or a Celebrity – then the brand’s publicity will reach all the loyal fans of that personality/celebrity.
These fans and followers totally trust the influencer and prefer/recommend the same brand as marketed by the influencer.
Hence, we can say that 2019 will be a year full of new digital marketing strategies that will give a better customer response.
For increasing the number of conversions, potential business leads and for staying ahead in the competition, the production of personalized content is required.
With the assistance of personalized audio and video content, you can efficiently target the main audience.
* Set a goal – Don’t run after likes alone, rather try to make your customers stick to you and your business eternally.
* Know your competitor – Market Research is mandatory and knowing about competitor and their strategies can definitely win you an edge over the market.
* Conduct a Social Media audit – Know what you achieved so far.
* Create Social Media Calendar – All Social Media activity should follow a predefined calendar.2. Decide which Platforms are right for you:
Don’t make assumptions about where and how your audience spends their time online.
Your instinct might tell you that you should skip Facebook and focus on newer Social Media Networks like Instagram and Snapchat when targeting millennials, but the data shows that 82 percent of millennials still use Facebook.
Different Businessess require different platforms for their growth and identifying the right platform is a cherry on the cake.
3. Know your Audience:
Analyze your current demographic of customers and the sales you get from them. Also set the target customers clearly, and after proper analysis define who your Audience is and find ways to attract them all.
This will include using keywords across social media, and finding out where you get the best interactions, along with researching your competitors.
4. Build relationships:
The amazing benefit of Social Media compared to other marketing channels is that it allows you to talk directly to the customers and followers.
You can build relationships over time, rather than asking for a sale up front.
That’s one of the reasons why 93 percent of people who follow small- and medium-sized business on Twitter plan to purchase from the SMBs they follow.
5. Expand your audience:
Once you have successfully win over your original market niche, you can use social media tools to reach out to new audiences.
You can even get into developing new products and services that your current followers or potential followers would be interested in.
Expansion is easy with Social Media Marketing.
6. Visual is key:
All Social Media content is based on one type of Visual or another. So, share compelling visuals whenever you can.
People come to expect social posts to include a visual component. Twitter’s internal data, for example, shows that people are three times more likely to engage with Tweets that have visual elements like a video, photo, infographic, or GIF.
Hence, Visual content is a booster for your Social Media Popularity.
SEO is a huge part of online marketing.
There are 4 billion searches every single day, and it’s important that your business is showing up in some of them.
Make sure your bio for all social networks includes keywords related to your business and industry.
8. Quality over quantity:
Rule as old as time, it has to be – Quality over Quantity, always!
It’s much more important to create quality content on a couple of key channels where you can really connect with your audience than to have a presence on every single social network.
Make sure that your Social Media posts offer value. If all you do is pitch and sell, there’s very little motivation for people to follow you.
Remember, Social Media Marketing is all about building relationships. So, be human, be honest and always provide great content!
9. Show appreciation:
The most important thing about social media is that it is not just about you!
Social media has no monologue where you tell the world about the awards you’ve won, or the special deals on your products and services. It’s an opportunity for you to connect with the people who have helped you and supported you in your business.
Never forget to appreciate these people, your employees, your partners and most importantly – your customers!
10. Stand out:
Be different, be unique! On Social Media, your idea, service or product is your personal brand first, and your job or business second.
Get above the noise. You need to convey your persona and be remembered.
11. Don’t try to do it yourself:
The last and the most important tip is - Don’t try to do it yourself!
As a small business owner, your time is limited and very valuable – so, delegate social media work to someone (or a team) in your company, or engage an outside expert. Then add the cost of your social media strategy to your budget.
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