Digital Marketing Trends You Can’t Ignore in 2019
By Admin / 19 Feb 2019

In the age of Online marketing, various successful Digital Marketing Companies are adopting different types of Digital Marketing Strategies. And we bring to you the 5 major Digital Marketing Strategies that you simply cannot ignore in 2019!

The concepts of search engine optimization, social media marketing, link building, content marketing and other digital marketing services are advancing this year! Newer online marketing trends are evolving rapidly. The consumer’s demands are changing, hence making it very much crucial for digital marketing companies to start adopting new digital marketing strategies.

All businesses must read this post because whatever marketing trends the digital marketing agencies were using last year, won’t work this year. With the upcoming New Year, here we are, sharing the new digital marketing strategies that can’t be ignored in 2019.



1. AI Chatbots

Artificial Intelligence and its applications are expanding rapidly. Proving to be a worthwhile discovery, the Chatbots have completely changed the working of digital marketing services.

Through the use of Chatbots, continuous questions can be asked to consumers, giving the companies a better perspective of the market. Users can also benefit from the interactive assistance and delivery of the required information and guidance on time.

For providing 24/7 customer support and for leading the user in the right direction, a Chatbot is a perfect option. These small pop-up windows are rapidly transforming the digital and internet marketing scene.



2. User-Generated Content

Authenticity is one of the attributes that consumers are looking for in a brand and in its social media profile. Through user-generated content, the brand can showcase their authenticity.

User-generated content in the form of blogs, social media posts, videos and reviews can assist in achieving genuine brand publicity.

By continuously sharing genuine videos and photos of the brand’s product/services being used, the authenticity of the brand gets established in the market place.

3. Video Marketing

For deeply engaging the audience, videos are becoming a more dominating marketing tool than static photos and other regular advertisements.

Videos are easy to share and are more eye-catching. Live-stream videos, tutorial videos of products and professional video advertising are some of the most effective digital marketing strategies.

With the cost-effectiveness of film equipment and quality smart-phone cameras, the companies are recommending personalized videos in order to promote authentic and ‘real’ publicity.

4. Social Media Stories

By making use of live videos savvy marketers can promote, engage and generate brand awareness efficiently. Through the distinct social media platforms of Instagram, Facebook and YouTube the Social media stories come alive!

With the effective use of these videos the desired audience can be targeted effectively, and almost immediately.

Through social media stories, reviews of products, creative stories behind the creation of the product or about the employees can be broadcasted and this leads to the creation of a special bond between the product and its consumers.

5. Influencer Marketing

All the brands are trying to shift their focus on social media influencers that produce content which aligns towards their brand.

For example, if travel, food and fitness brand gets associated with the right influencer – a well-known public figure or a Celebrity – then the brand’s publicity will reach all the loyal fans of that personality/celebrity.

These fans and followers totally trust the influencer and prefer/recommend the same brand as marketed by the influencer.

Hence, we can say that 2019 will be a year full of new digital marketing strategies that will give a better customer response.

For increasing the number of conversions, potential business leads and for staying ahead in the competition, the production of personalized content is required.

With the assistance of personalized audio and video content, you can efficiently target the main audience.

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11 Social Media Marketing Techniques to boost your business
By Admin / 11 Feb 2019
Social Media Marketing is a very prominent category of Business Marketing in this Digital age. In the age of Internet, Social media is one of the best ways to attract potential customers.

If you don’t have a social media presence, you are missing out on an audience that’s ready and willing to connect with your brand.

Social Media Advertising can make your sales boost within no time, and all it takes is a little bit of effort.

You need not to be a huge company in order to have a Social media Presence, it is not at all expensive and is a great Marketing Strategy for all kinds and sizes of Business.

Social Media Marketing is in a way mandatory for the success of a brand or company in this era!

Given below are 11 tips on how you can utilize the power of Social Media Marketing to help you grow your Business:

Start with a plan

1. Start with a plan:

All major work plans must be made in advance, with the end goal predefined, and the same applies to Social Media Marketing.

Without a plan, you have no way of knowing what you’re trying to achieve with your social media posts, and it becomes difficult to know whether you will reach your goal or not.

Taking the time to create a concrete social media plan will ensure that all your efforts support your specific business goals.

Pointers:

* Set a goal – Don’t run after likes alone, rather try to make your customers stick to you and your business eternally.

* Know your competitor – Market Research is mandatory and knowing about competitor and their strategies can definitely win you an edge over the market.

* Conduct a Social Media audit – Know what you achieved so far.

* Create Social Media Calendar – All Social Media activity should follow a predefined calendar.

2. Decide which Platforms are right for you:

Don’t make assumptions about where and how your audience spends their time online.

Your instinct might tell you that you should skip Facebook and focus on newer Social Media Networks like Instagram and Snapchat when targeting millennials, but the data shows that 82 percent of millennials still use Facebook.

Different Businessess require different platforms for their growth and identifying the right platform is a cherry on the cake.

3. Know your Audience:

Analyze your current demographic of customers and the sales you get from them. Also set the target customers clearly, and after proper analysis define who your Audience is and find ways to attract them all.

This will include using keywords across social media, and finding out where you get the best interactions, along with researching your competitors.

Build relationships  and Expand your audience:

4. Build relationships:

The amazing benefit of Social Media compared to other marketing channels is that it allows you to talk directly to the customers and followers.

You can build relationships over time, rather than asking for a sale up front.

That’s one of the reasons why 93 percent of people who follow small- and medium-sized business on Twitter plan to purchase from the SMBs they follow.

5. Expand your audience:

Once you have successfully win over your original market niche, you can use social media tools to reach out to new audiences.

You can even get into developing new products and services that your current followers or potential followers would be interested in.

Expansion is easy with Social Media Marketing.

6. Visual is key:

All Social Media content is based on one type of Visual or another. So, share compelling visuals whenever you can.

People come to expect social posts to include a visual component. Twitter’s internal data, for example, shows that people are three times more likely to engage with Tweets that have visual elements like a video, photo, infographic, or GIF.

Hence, Visual content is a booster for your Social Media Popularity.

SEO search engine optimization

7. SEO:

SEO is a huge part of online marketing.

There are 4 billion searches every single day, and it’s important that your business is showing up in some of them.

Make sure your bio for all social networks includes keywords related to your business and industry.

8. Quality over quantity:

Rule as old as time, it has to be – Quality over Quantity, always!

It’s much more important to create quality content on a couple of key channels where you can really connect with your audience than to have a presence on every single social network.

Make sure that your Social Media posts offer value. If all you do is pitch and sell, there’s very little motivation for people to follow you.

Remember, Social Media Marketing is all about building relationships. So, be human, be honest and always provide great content!

9. Show appreciation:

The most important thing about social media is that it is not just about you!

Social media has no monologue where you tell the world about the awards you’ve won, or the special deals on your products and services. It’s an opportunity for you to connect with the people who have helped you and supported you in your business.

Never forget to appreciate these people, your employees, your partners and most importantly – your customers!

Stand out

10. Stand out:

Be different, be unique! On Social Media, your idea, service or product is your personal brand first, and your job or business second.

Get above the noise. You need to convey your persona and be remembered.

11. Don’t try to do it yourself:

The last and the most important tip is - Don’t try to do it yourself!

As a small business owner, your time is limited and very valuable – so, delegate social media work to someone (or a team) in your company, or engage an outside expert. Then add the cost of your social media strategy to your budget.

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7 Reasons why your business should Invest in SEO
By Admin / 22 Jan 2019
It has been found that 75% of users don’t go the second page displayed by any search engine. Adjacently, online reviews play a very important role in brand building.

The visibility of website and reviews are all a part of SEO. In this blog, we are going to discuss the top-notch benefits of making an SEO friendly website.

With the help of Google SEO, businesses can earn huge profits in multiple ways. The best investment a business can afford at this time is working on how to improve SEO.

Given below are the 7 main reasons why SEO is important for businesses:

1. Assists in Brand Awareness

The term brand awareness defines public awareness about the brand and the brand identity. For promoting brand identity, SEO is one of the most useful tools.

Through organic and regular searches, search engine optimization can be achieved. By remaining on the top of search results, the internet users will be viewing your brand all the time! Hence, it is a must to understand and learn how to achieve SEO for your website or brand.

2. Results in Higher Conversion Rates

As the website will rank among the top results of Google search, the targeted audience will get to know more about the services and products your brand offers. Hence increasing the probability of converting visitors into leads which then turn into sales.

There are a number of ways for natural listing of your website to reach the top of search results in various search engines, one of the ways is – organic SEO and it is a necessity to know the importance of organic SEO in the age of Digital Marketing.

3. Increases the Social Media Followers

Upon achieving successful Search Engine Optimization, your site will attract a lot of users to your Social media accounts and that would lead to the establishment of a connection between your brand and the potential customers of your brand.

Social Media Marketing starts with SEO!

4. Better User Experience

SEO means better visibility, hence the users do not have to go across various pages to find your website. Positive user experience has become a pivotal element to a website’s success, and hence SEO is a necessity.

SEO means better traffic and better user experience.

5. Staying Ahead of Competition

The digital world is constantly changing and people search a lot before actually taking the decision of buying something.

Through SEO, you will be able to make a strong online presence which will pose a high level of competition to your competitors. SEO helps you attract traffic and that leads to more popularity.

Proper analysis of the market and targeted audience is amongst the first steps towards achieving SEO, hence this analysis always helps directly in strategizing how to stay ahead of the competitors.

6. It is cost-effective

Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides better cost-effectiveness.

While PPC may drive more your organic SEO in many ways remains a solid rock for your online presence.

7. Builds Credibility

Gaining the trust of people is not a small thing. It requires a lot of effort, timely delivery of quality products and services to the clients.

A single bad review can make your entire business empire fall down. People are going to believe in your services and your brand only if your website is coming in the top search and has a number of great reviews.

Therefore, through link building, content optimization, SEO keywords and social media engagement, the ranking of a website as well as the business can reach new heights.

With the help of these advanced SEO techniques, the business can grow to a very great extent. Without SEO, your website is basically lost amongst thousands of similar websites!

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Top 10 advantages of Classpie education management system
By Admin / 17 Jan 2019
Education management system, as the name suggests involves the management of all the processes that are performed inside an Educational Organization.

This includes the management of the sectors like – Administration, Classes, Teacher’s data, Student’s Data and the data that is to be represented to the parents in the form of regular reports.



Unlike the conventional system where all the records were manually maintained in the ‘hard – copy’ format, Classpie is here to digitalize all the records and along with that, Classpie also creates an efficient mode of communication between parents and teachers, teachers and administration and also between teachers and their students.

Classpie is a school management system that takes care of everything! It ensures that parents and students are kept updated about the progress made by the student in the class and also allows parents to interact effectively with the teachers and in turn with the school. The top ten benefits of a School management system are listed as follows:

Classpie system is Ease of access, Better Productivity, Effective and transparent communication

1. Ease of access:

Rather than going through lengthy documents to search for specific information, it is better to adopt the smart School Management System.

Since everybody has access to the Internet, Smartphones / Computers, it is better to handle all the working and interaction of an Educational system through a School Management software.

2. Better Productivity:

Wastage of time is significantly reduced with the help of a Smart School Management System. All the processes are handled in a single click and transfer of data is also handled efficiently.

The communication process and data sharing is made seamless. The school staff can now work on other important tasks in the time that the School Management System saves.

3. Effective and transparent communication:

Since this Education management system follows strict protocols that provide transparency in the working of the Educational Institute, it is the best way to avoid any discrepancies in the management process of all the sectors.

It creates a proper chain if communication inside the Educational Institute and in between the staff and the parents.

classpie system Reduces Workload

4. Reduces Workload:

The school management system takes care of almost all the tasks that were performed redundantly by the staff members and thus it reduces the workload on the staff.

It handles the assignment distribution, the report generation, and the query handling along with various accountancy related tasks.

This is one-time-stop for all the predefined tasks that an Educational system performs.

5. Parents know everything:

The School Management system focusses on helping the parents raise extraordinary kids. This system provides all the required notifications regarding the child’s attendance, his/her performance, behavior and the assignments allotted in class.

Everything is made available online so there is not gap in communication between the school and the parents.

6. Increase in Enrolment:

Once a school adopts this effective School Management system, enrolments are bound to increase.

This system creates a healthy and transparent environment for both the kids and the parents who want their kid to succeed through hard work and dedication.

This system makes a school capable of effectively focusing on imparting knowledge rather than working on the redundant tasks that the Educational Management system handles.

Classpie system provides Online access to Study Material

7. Online access to Study Material:

In case a student lags behind in his studies and need guidance, the School Management system is here to help him/her get back on track!

Instead of arranging for repetitive ‘extra-classes’ for students, online material is a better way to give the child all the necessary information related to the curriculum along with extra – curricular knowledge as well.

8. Access from Anywhere:

Parents can access their child’s data from anywhere by simply logging into their account. Their account can be accessed on their smartphone as well.

All they need is an internet connection to get their child’s information from the School Management System.

9. Secure and efficient Data Storage and Management:

All the data is securely stored under one single software. Different authorities are assigned different data manipulation and data access rights.

This software stores data securely and all the data can be accessed via authorized parties through their assigned account.

Classpie system optimize Saves Resources

10. Saves Resources:

This education management system is completely paper-free and thus helps us save the environment. Along with saving paper and resources used for printing the pages, this system also reduces the dependency on Human Resources for conveying the data.
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Python pandas: learning and its applications
By Admin / 27 Nov 2018
Python is a powerful, object-oriented programming language. With a simple and easy to use syntax, python programming is a perfect language for learning computer programming. It allows to focus on the solution rather than syntax. If we are talking in computer programming language then pandas is a software library written in Python language for data manipulation and analysis. Through it, the data analysis can be done in a simpler way. In a wide variety of fields that includes finance, economics, statistics and analytics etc. python pandas can be used in daily practice.

Here, we have shared some of the benefits of using Python for data analysis over other languages such as Java, C, C++ and others:

1. Less Coding: In the least number of lines the programming can be done. On the anaconda platform, the speed for development and execution is very good. It is an easy language to learn and use. Even less time is required for doing coding. The data can be easily computed into commodity machines, desktop, cloud, laptop etc and there is no limitation over data processing.

2. Powerful Packages: For a wide range of data science and analytical needs python offers a powerful set of packages. We are going to discuss some of he popular packages:

I. NumPy: For all the operations related to linear algebra, Fourier transforms and random number crunching python can be used for scientific computing. Being a multi-dimensional generic data container, python can be integrated with distinct databases.

II. Pandas: For dealing with data structures and operations of manipulating numerical tables the python data analysis library offers a range of functions.

III. SciPy: For common data science and engineering tasks of interpolation, linear algebra, image processing and ODE solvers SciPy contains modules for scientific and technical computing.

IV. Tensorflow: For research in deep neural networks Tensorflow machine learning library is developed by Google’s team. With the leverage of flexible architecture and data flow graphs through a single API operation and computation of data can be done.

V. PyBrain: Using a wide variety of simple and powerful algorithms for machine learning tasks, Pybrain offers python based reinforcement learning, artificial intelligence and neural network library.

3. Compatibility with Hadoop: Hadoop is the most popular open-source big-data platform. It has a very great inherent compatibility with Python. The PyDoop package offers access to HDFS API for Hadoop. Therefore, you can easily write Hadoop MapReduce programs and applications.

4. Ease of Learning: Due to ample learning resources, readable coding and large community support are the three reasons that make python language easy to learn for non-programmers. With the assistance of a large community, if in case you stuck in a problem then there will be a number of fellows to resolve it.



Apart from it, there are a few things in which the pandas provides exceptional features:

> All the floating and non-floating points can be easily handled.

> From the python dataframe, the columns can be inserted and deleted. Python drop function allows to drop/remove one or more column from the dataframe.

> Intelligently slicing, fancy indexing and sub-setting of large data sets can be labeled.

> Merging and joining datasets intuitively.

> Hierarchical labeling of axes.

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